| Medium Rectangle With Video
Bundle package with Mobile Medium Rectangle.
Not too big, not too small. Medium Rectangle, also known as MPU, appears at the right column of any page within the Harper’s Bazaar site. Its mid-level position ensures high eyeball rate and is most recommended for input of video among other ad banners.
The size of an MPU is highly appropriate for a video ad because it is big enough to view in detail, yet small enough to remain unobtrusive. MPU video ads have often produced good performance and high interactive rate.
|1.||Upon page-load, the ad unit appears and the video plays with sound OFF.|
|2.||The control buttons allow viewers to turn on the sound, replay, pause or stop the video at any point of viewing.|
|3.||The video will restart each time the page reloads.|
The work of ART. Fret not if you do not have an artwork ready, our team of creative talents; armed with their artistic concepts and remarkable skills, are able to cater to your creative needs.
If you have the materials to synchronize all your marketing communications, do provide them based on the specifications indicated.
|For more information about building HTML5 banner, please visit https://support.google.com/richmedia/answer/6073360|
|Dimension||300 pixels (width) by 250 pixels (height)|
|Animation||Max. 3 sec; NO looping allowed|
|ClickTag||Please refer to https://support.google.com/richmedia/answer/2672517?hl=en|
||300 pixels (width) by 250 pixels (height), not more than 40kb|
|Video (if applicable)||Duration||Max. length 30 sec|
|File Size||Max. 2MB (Video file only)|
|Control buttons (Play, Pause, Stop)||To be placed on ALL frames of the ad|
|Sound (if applicable)||“Audio ON/OFF” Button to be clearly labelled with Sound OFF by default|
|Buttons to be positioned on ALL frames of the ad|
|Assets Required (For Pure Media Buy)||All Fonts, videos & sound clips used for the creatives.|
|Mock-ups of artwork must be submitted 12 working days before launch date for pre-approval by Harper Bazaar|
|Other Requirements||Enabler is needed for HTML5 banner. Please refer to https://support.google.com/richmedia/answer/2672553?hl=en&ref_topic=4525889|
|Lead Time (For Pure Media Buy)||7 working days prior to broadcast
9 working days prior to broadcast for ads with video or with any special requirements
|Disclaimers & Notes:|
|1.||Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected live date.|
|2.||All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges.|
|3.||Publisher reserves the right to reject any creatives that do not adhere to the specifications stated.|
|4.||Submission of creatives should adhere strictly to the lead time stated. Any delay might result in a possible delay in the expected launch date.|
|5.||The above specifications may be modified at the Publisher’s discretion at any time.|