Header

 

 Expandable Medium Rectangle

What’s this?
Get those ads booming! The expandable Medium Rectangle is a flash banner that extends over a portion of the website, usually at eye-level, to deliver the message within.

The benefits
By cutting into the viewing path and covering the site content momentarily, the viewer’s attention is focused on the expandable Medium Rectangle. The nature and dimensions of the ad allows ample creativity in execution so advertisers are able to flaunt their product or services in innovative manners that will leave deep imprints on viewers’ minds.

 Ad Mechanism:
 1. Upon page-load, the ad unit appears in its collapsed form on the right of the page.
 2. The collapsed unit will expand to the left upon click from its position and the full animation will play.
 3. The ‘Collapse’ button on the expanded unit allows viewers to stop the ad at any point of the animation.
 4. On clicking of the “Close” button on the Expanded unit, it closes back to the Medium Rectangle unit.
 5. For ads with video, the video will restart each time the expanded unit is opened.

HTML5

Dimensions Collapsed (Medium Rectangle) 300 pixels (width) by 250 pixels (height)
Expanded 500 pixels (width) by 250 pixels (height)
File Format HTML5 Banner and/ or Static JPG/GIF
File Size 800kb (Including HTML, Javascript, CSS and all images)
Requirements “Expand” and “Close” must be clearly labelled in Arial font type, and font size of minimum 8pts.
Positions of the Expand & Close Buttons in the ad template are NOT allowed to be changed.
There will be a mandatory 1 sec delay before this ad unit expands upon rollover.
Links Allowed Multiple Links Allowed
Animation Collapsed (Medium Rectangle) 15 Sec Max per Loop Max. 18fps
Expanded 30 Sec Max, No Looping Allowed
ClickTag Please refer to https://support.google.com/richmedia/answer/2672517?hl=en
Video (if applicable) Duration Max. length 30 sec
File Size Max. 2MB (Video file only)
Format MOV, MPEG-1,-2,-4, WMV, AVI, QuickTime, FLV
Control buttons (Play, Pause, Stop) To be placed on ALL frames of the ad
Sound (if applicable) “Audio ON/OFF” Button to be clearly labelled with Sound OFF by default
Buttons to be placed on ALL frames of the ad
Backup Image 300 pixels (width) by 250 pixels (height), not more than 30kb
Assets required (For Pure Media Buy) Backup images (GIF/JPEG) of not more than 25kb for both expanded & collapse unit.
All Files in the Ad Template provided (SWF & FLA of Expanded & Collapsed unit)
All Fonts used for the creatives.
All Videos & URL links.
Lead Time (For Pure Media Buy) 5 working days prior to broadcast
7 working days prior to broadcast for ads with video
Other Requirements Enabler is needed for HTML5 banner serving with DoubleClick. Please refer to https://support.google.com/richmedia/answer/2672553?hl=en&ref_topic=4525889
Disclaimers & Notes:
1. Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected live date.
2. All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges.
3. Publisher reserves the right to reject any creatives that do not adhere to the specifications stated.
4. The above specifications may be modified at the Publisher’s discretion at any time.