Header
 Expandable Leaderboard

Bundle package with Mobile Medium Rectangle

What’s this? Follow the leader! An expandable leaderboard is a flash banner that launches multiple panels via mouse over, covering the top portion of the site content.
The benefits With the site content covered momentarily, the viewer’s attention is directed solely on the expanded ad unit. An expanded version of the leaderboard also allows the display of more information. In its collapse form, the ad appears as a normal leaderboard on the top of the webpage so viewers can choose to view it at any point of time.

Ad Mechanism:
1. Upon page-load, the ad unit appears in its collapsed form as a leaderboard.
2. The leaderboard will expand downwards upon click.
3. The expanded ad unit will revert to its collapse form as a leaderboard upon clicking the “Close” button.
Applicable ONLY to ads with video:
1. The ad unit will remain in its expanded form until the entire video has finished playing.
2. Clicking the “Close” button on the expanded unit stops the ad at any point and reverts it to its collapse form as a leaderboard.
3. The video will restart each time the expanded unit is opened.
4. For ads with video, the expanded unit will not auto-close after video ends.

Collapsed

Expanded

HTML5

Dimensions Collapsed (Leaderboard) 728 pixels (width) by 90 pixels (height)
Expanded 728 pixels (width) by 315 pixels (height)
File Format HTML5 Banner and/ or Static JPG/GIF
File Size 800kb (Including HTML, Javascript, CSS and all images)
Requirements “Close” button must be clearly labelled in Arial font type, and font size of minimum 8pts.
Position of the Expand & Close Buttons in the ad template are NOT allowed to be changed.
There will be a mandatory 1 sec delay before this ad unit expands upon rollover.
Links Allowed Multiple
Positioning of Links Allowed on all visible areas of the ad excluding buttons & video(if any)
Animation Collapsed (Leaderboard) Max. 15 Sec per loop Max. 18 fps
Expanded Max. 30 sec; NO looping allowed
Buttons requirements “Close” button must be clearly labeled, with Arial font type, size of at least 8pts.
Video (If applicable) Duration Max. length 30 sec
File Size Max. 2MB (Video file only)
Format MOV, MPEG-1,-2,-4, WMV, AVI, QuickTime, FLV
Control buttons (Play, Pause, Stop) To be placed on ALL frames of the ad
Sound (If applicable) “Audio ON/OFF” Button to be clearly labelled with Sound OFF by default
Buttons to be positioned on ALL frames of the ad
ClickTag Please refer to https://support.google.com/richmedia/answer/2672517?hl=en
Backup Image 728 pixels (width) by 90 pixels (height), not more than 30kb.
Assets Required (For Pure Media Buy) Backup images (GIF/JPEG) of not more than 35kb for both expanded & collapse unit.
All Files in the Ad Template provided (SWF & FLA)
All Fonts used for the creatives.
Lead Time (For Pure Media Buy) 5 working days prior to broadcast
7 working days prior to broadcast for ads with video

Flash(DoubleClick)

Dimensions Collapsed (Leaderboard) 728 pixels (width) by 90 pixels (height)
Expanded 728 pixels (width) by 315 pixels (height)
File Format SWF
File Size 200kb (SWF only) *Video file size not included
Requirements “Close” button must be clearly labelled in Arial font type, and font size of minimum 8pts.
Position of the Expand & Close Buttons in the ad template are NOT allowed to be changed.
There will be a mandatory 1 sec delay before this ad unit expands upon rollover.
Links Allowed Multiple
Positioning of Links Allowed on all visible areas of the ad excluding buttons & video(if any)
Animation Collapsed (Leaderboard) Max. 15 Sec per loop Max. 18 fps
Expanded Max. 30 sec; NO looping allowed
Flash Version Flash 10, Action Script 2.0 ONLY
Video (If applicable) Duration Max. length 30 sec
File Size Max. 2MB (Video file only)
Format MOV, MPEG-1,-2,-4, WMV, AVI, QuickTime, FLV
Control buttons (Play, Pause, Stop) To be placed on ALL frames of the ad
Sound (If applicable) “Audio ON/OFF” Button to be clearly labelled with Sound OFF by default
Buttons to be positioned on ALL frames of the ad
Assets Required (For Pure Media Buy) Backup images (GIF/JPEG) of not more than 35kb for both expanded & collapse unit.
All Files in the Ad Template provided (SWF & FLA)
All Fonts used for the creatives.
Lead Time (For Pure Media Buy) 5 working days prior to broadcast
7 working days prior to broadcast for ads with video
Download AD Template Files

Disclaimers & Notes:
1. Any element NOT meeting the stated specifications will be returned for revision; in which case, there might be a possible delay in the expected launch date.
2. All ad specifications stated indicate the maximum file size allowed. Exceeding the allowed limit stated might incur additional charges.
3. Publisher reserves the right to reject any creatives that do not adhere to the specifications stated.
4. Submission of creatives should adhere strictly to the lead time stated. Any delay might result in a possible delay in the expected launch date.
5. The above specifications may be modified at the Publisher’s discretion at any time.